About us

Research should give something back.

Analyse This is a startup built on one simple idea: the people who take part in research deserve more than a thank-you. We build tools that make research easier for researchers and more rewarding for participants, who get something meaningful back for their time.

Maria Alexandrova, founder of Analyse This
Maria AlexandrovaPsychologist · Founder, Analyse This
Meet the founder

“The problem was mine before it was a business.”

I’m a psychologist and the founder of Analyse This. I started this company because I kept seeing the same thing: participants give their time, their honesty and their stories, and then they disappear from the research. They rarely see a result or hear what it meant.

I saw it first in my own research. Between 2020 and 2023, 500 people in my study were struggling. They got a thank-you page and no help. Academia had failed the individual, and I was part of that system.

I believe that should change. So I build the platform myself, and I take it to the conferences, programmes and rooms where researchers meet, to show that it can be done differently.

Taking the work into the world

Restoring the Trust in Social Science – Providing feedback during data collection. M. AlexandrovaAURA Open Access & Repository Session · 17th International Conference ERIS 2025. Watch on YouTube
The team

The people behind it.

A small team of specialists, working behind the scenes so your study runs and your participants get something back.

Engineering

Builds the foundations Analyse This runs on.

Data Analysis

Turns responses into results people can understand.

AI & ML Advisory

Keeps the scoring and insights grounded in the literature.

Psychology & Research

Makes sure every instrument stays methodologically sound.

Marketing

Our marketing team brings the science to people on social media. Follow us on Instagram.

Content & Creative

Turns the research into stories people want to read.

Paid Advertising

Finds the participants your study needs.

Programmes backing us

We’re not building this alone.

Analyse This has been supported by startup programmes and research communities in Sofia and across Europe.

SEEIP at Sofia Tech ParkSustainXEntrepreneurs in Science

Maria was part of Entrepreneurs in Science, won the Sofia Tech Park award, and became part of SEEIP.

See it on your own items

Paste a few of your questions and watch the questionnaire and the participant feedback build themselves.

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Analyse This

The only psychology form builder that gives participants real, research-backed feedback — and researchers clean data for free.

© 2026 Analyse This. All rights reserved.

Built for researchers · Cited feedback for participants